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Core Values of the ICON

Excellence In the ICON ideal, this value refers to giving one’s best, on the field of play or in life, without over-emphasizing comparative performance yet still being determined to reach one’s personal objectives (SEE IT THROUGH). It is not only about winning, but also participating, making progress against personal goals, striving to be and to do our best in our daily lives and benefiting from the healthy combination of a strong body, mind and will.
 
Friendship
Building stronger youth is at the center of the ICON effort, which encourages links and mutual understanding between people. This value refers to building a peaceful and better world through solidarity, team spirit, joy and optimism in sport.  Football, Cheer, and Track & Field inspire people to overcome political, economic, gender, racial or religious differences and forge friendships in spite of those differences. For athletes, this means forming life-long bonds with their team-mates, as well as their opponents.   I always remind our young men and women that we have opponents and not enemies. 
        
Respect This value represents a principle which should inspire all those who take part in the ICON. Respect for oneself and one’s body, respect for one another, for the rules as well as for the environment. It refers to the fair-play attitude that coaches and athletes should have, and to their commitment to honor the game.  The importance of Being Upright men and women;  Being a good son/daughter and family person; respecting others; and maintaining the right attitude in all situations.
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